AGENCY: BBH London
COUNTRY: United Kingdom
Tesco and BBH have created a campaign which aims to help the nation’s fathers get some much needed acknowledgement this Father’s Day. The film shows what happens when people are given an opportunity to express their feelings for the father figure in their life. As each individual unsuspecting father went about their usual supermarket visit in specific Tesco stores, the public address systems began to play some pre-recorded messages of appreciation from their children. Their reactions of surprise, delight and genuine emotion were all captured on film.