A Pub Of Two Halves
COUNTRY: United Kingdom
To launch Kwiff, Droga5 London dramatised this moment and sense of unfairness in an East London pub during one of the first Premier League games of the season. The agency divided the near symmetrical pub in half by building a transparent perspex screen. Fans were then randomly divided into one half of the pub or the other. During the first half, the screens went blank and one half of the pub was showered in £50k of £5 notes. The other half got nothing, except the best seat in the house to watch their friends gets showered in cash.